Seaman’s Aromatic Schnapps – Nigeria’s original prayer drink – has sponsored the 2023 Anioma cultural festival and made it an event to remember.
The festival, which is renowned as the finest cultural event in Delta State, attracted over 100,000 guests as well as online viewers.
Under the theme “Preserving Our Cultural Heritage”, the 18th edition of the Anioma festival was attended by high profile dignitaries including Governor Ifeanyi Okowa; President of AAC, Kester Ifeadi; the Commissioner for Culture & Tourism, Delta State, Mr. Lawrence Ejiofor; and royal fathers including HRM Obi Maduabuna ll, Obi of Obawuno Kingdom; HRM Godwin Nzemeke; HRM Obi Augustine Ezeaguna Okolie; HRM Obi Anthony O. Ogboh of Ejeme- Aniogor and HRM Obi Solomon Eze Chinyelugo ll, Obi of Asagba Kingdom amongst others.
As part of its activities to support the Anioma festival, Seaman’s Schnapps and its team from Grand Oak Limited also paid a courtesy visit to all traditional rulers in all the nine local government areas that comprise the Anioma people in Asaba, Delta state. Some of the first class traditional rulers visited include, HRM Obi (Prof.) Joseph Chike Edozien, CFR, JP, Asagba of Asaba; HRM Obi Dr. Martha Dunkwu, Omu Anioma; HRM Augustine Ezeaguna Okolie lll of Egbudu – Akah Kingdom; HRM Henry Kikachukwu Afamefune, Obi of Ubulu -Unor; and HRM Kingsley Ofuokwa lll, Obi of Obior.
Organized by the Organisation for the Advancement of Anioma Culture (OFAAC), the Anioma Cultural Festival has played a vital role in rekindling the Anioma people’s interest in their cultural heritage. It is a unique opportunity for them to come together, share experiences, and celebrate their common heritage. It has also become a platform for promoting unity and peaceful coexistence among the various communities in the region.
Seaman’s Schnapps’ participation at the festival was aimed at reinforcing its brand purpose, consolidating brand association with royalty, deepening its loyalty to customers, and enabling conversation among culturally inclined individuals.
The Anioma Cultural Festival is an essential event for the people of Delta State, as it helps to preserve their cultural heritage and promote unity and understanding among them, and also serve as an excellent opportunity for visitors to experience the richness and diversity of the Anioma culture firsthand.
Throughout the festival, the Seaman’s Schnapps ensured that attendees had a top-notch consumer experience. Sampling and engagement were done across various events leading up to the finale, which included a royal/stakeholders engagement, festival dance competition, traditional wrestling challenge, and a royal banquet. Seaman’s Schnapps also achieved optimum visibility by being used as the prayer drink for all the traditional rites and prayer sessions.
The spirit brand also sustained its cordial relationship with traditional rulers within the Anioma kingdom and the entire Delta State people at large. The brand’s participation served as a platform to further establish its position as Nigeria’s number one prayer drink and project its affinity through the celebration of culture and tradition.