Abbey Mortgage Bank rebrands, positions to expand frontiers

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Abbey Mortgage Bank Plc has announced its plans to expand its footprint in the financial subsector of Nigeria.

This was disclosed at an unveiling ceremony held at its head office on Victoria Island, Lagos to officially introduce its new brand identity.

The bank said it has been a key player in the mortgage industry for close to three decades. The new brand identity signals a new dawn in Nigeria’s mortgage industry and serves as a sneak peek into its quest to provide adequate support to real estate developers and individuals by leveraging its new digital solutions that will enhance the brand’s product offerings.

The Managing Director and Chief Executive Officer, Madu Hamman, disclosed at the unveiling ceremony that the Bank’s new look reflects the organization’s renewed commitment towards effective service delivery and leveraging technology in its expansion as it takes on even bigger projects.

“The re-energized Abbey is driven to ride-on the new age by deploying digital solutions that will enhance our product offerings in the industry. To this end, we will be expanding our frontiers into construction finance and financial advisory, as we gear towards stepping out of our comfort zone, we will also ensure support for various players in the real estate value chain, as part of our new direction,” he enthused.

The relaunch is following on the heels of the over-subscribed right issue earlier this year. It reinforces Abbey Mortgage Bank Plc as the market leader in the mortgage industry in Nigeria and adds to the long list of achievements to be celebrated in the organization’s history.

Over the years, Abbey Mortgage Bank has amassed laurels accrued to its effective banking services in personal savings and investments, cash management, specialized banking, deposit and funds management, children and school account services, real estate and mortgage services, amongst others. The non-aligned Primary Mortgage Bank also focuses on providing financial solutions for interested home seekers, developers and cooperatives who desire well-structured mortgage offerings.

– Media Report

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