MultiChoice Nigeria has ruled out the possibility of implementing pay-as-go in the pay television industry in the country.
It said such a subscription model would neither work for its DStv nor its GOtv services. It explained, however, that the pay-per-view option is very expensive.
The company’s Chief Customer Officer, Martin Mabutho, said the billing model has no empirical practice anywhere, adding that it is not only technically impracticable, but also contractually cumbersome.
Mabutho said it is not a question of wanting to implement it, but also its workability. He likened it to playing a football match and one team scoring and people asking for refund because some 45,000 supporters of the losing club would exit the stadium and dared anybody with information about where the subscription model is working in the world to say it.