MultiChoice Nigeria has announced that the 11th season of Big Brother Naija (BBNaija) will premiere on Sunday, July 26, 2026, and the winner to receive a record-breaking grand prize of N160 million.
The announcement was made during a press briefing on Wednesday, and organisers said the prize package, comprising N100 million in cash and a brand-new SUV, is the highest in the reality show’s history.
The launch show will air from 7pm on Africa Magic Showcase and Africa Magic Family. The 24-hour live channel will be available on DStv Channel 198 and GOtv Channel 49, while viewers can also watch via DStv Stream and GOtv Stream.
Preparations for the new season began earlier this year with physical auditions held from May 22 to 24 in Lagos, Abuja and Enugu after shortlisted applicants were invited to participate.
Participation was free, with eligibility limited to individuals aged 21 years and above who possessed valid means of identification.
The upcoming edition follows the conclusion of Season 10 on October 5, 2025, when Opeyemi Ayanwale, popularly known as Imisi, emerged winner after defeating 28 other contestants. Imisi received a prize package worth N150 million, comprising N80 million in cash and an SUV.
Speaking on the new season, Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said the show would continue to build on its success.
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers.
“Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale.”
The organisers also announced a new lineup of sponsors, with betPawa joining Big Brother Naija as the headline sponsor.
Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said: “At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about.
“Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement throughout the season and delivering exciting experiences that complement the energy and excitement of the show.”
Guinness returns as the Gold Sponsor, while Minimie joins as an Associate Sponsor.
On the partnerships, Babatunde said: “We are delighted to welcome betPawa as our Headline Sponsor alongside Guinness and Minimie, whose partnership reflects the enduring value and impact of the Big Brother Naija platform.”
Since its return in 2017, Big Brother Naija has grown beyond a reality television programme into one of Africa’s biggest entertainment franchises, producing household names, creating jobs across the creative industry and shaping popular culture.
Ebuka Obi-Uchendu will return as host for Season 11, with organisers promising new twists, strategic gameplay, competitive tasks and entertaining challenges throughout the season.
Eligible subscribers will be able to vote through the MyDStv and MyGOtv self-service apps. Viewers can also increase their voting benefits by upgrading their subscription packages or renewing for multiple months.