Emerging Markets Telecommunication Services Ltd. (EMTS), trading as ‘9mobile, has announced the appointment of SBI Media Limited as its official media agency.
SBI Media emerged on account of its vibrancy, creativity, teamwork,
and resilience.
With the appointment, SBI Media now takes responsibility for charting all
media-related planning, buying, and other relevant activities for 9mobile.
The Award-winning media agency is expected to deploy innovative
strategies to create, plan and execute exceptional media campaigns for 9mobile.
The CEO of SBI Media Limited, Mr. Rotimi Bankole, expressed delight at the
appointment, adding that it is an opportunity for his team to prove their
mettle as the next-generation agency with innovation, vibrancy and dynamism.
“I have high respect for 9mobile, coming in at a time when other players were
already operating, it gained its market shares and continues to grow its brand
and create value for its various subscribers.
On his agency’s plans for 9mobile’s brand, Rotimi said, “they came into the market to haunt for skill and competence, and, we operate on the culture of excellence and speed. We are therefore committed to drawing from our pool of talents and result-oriented network of individuals to support 9mobile for further growth in the telecommunication space.”
He added: “We also invite other successful and aspiring brands to join us; we are fast-growing our network of clients and partners and there is no better time than now for us to partner together.”
SBI Media Limited is the flagship brand of the SBI Media Group. Known as the next-generation media agency, the group is the West African strategic hub of Masscom Global (MCG), a global network of 30 agencies in emerging markets and Asia Pacific.